Guides: Marketing & PR for Audio-Software Developers
Practical, tactical guides on promoting a plugin, soundset, or sample-library launch — who to pitch, what to write, and when to send. Built for indie audio-software developers.
How to Promote a VST Plugin: The Indie Dev Launch Playbook
A complete, tactical playbook for indie audio devs to promote a VST plugin: positioning, assets, building a press list, a 4-stage outreach sequence, and launch timing.
Read the guide →How to Write a Press Release for an Audio Plugin (+ Template)
A plugin-specific press release template and worked example for indie audio developers: headline, dateline, lede, quote, pricing, boilerplate, length, and send timing.
Read the guide →How to Get Your Plugin Reviewed: Who to Pitch and How
A practical guide for indie audio devs: build a reviewer shortlist, offer NFR keys, personalize per outlet and YouTuber, time the send, and follow up.
Read the guide →How to Promote a Sample Library or Soundset
A tactical guide for sample-pack, soundset, and preset creators: which outlets and YouTubers to pitch, why demos beat copy, and how to run a staged launch.
Read the guide →The Plugin Launch Checklist: From Beta to Launch Day
A practical, sequenced plugin launch checklist for indie audio devs: pre-launch weeks, launch week, launch day, and post-launch tasks for VST3/AU/AAX releases.
Read the guide →Press Outreach for Indie Plugin Developers: Pitches That Get Replies
A tactical guide to press outreach for plugin developers: build the list, personalize every pitch, lead with a story angle, offer NFR keys, and follow up without burning bridges.
Read the guide →SignalChain vs Hiring a Music-Tech PR Agency
An honest comparison of three ways to handle music software PR — a PR agency, a DIY spreadsheet, or SignalChain — across cost, control, audio outlet knowledge, and time.
Read the guide →Where to Submit Your VST Plugin: Free and Paid Channels
A ranked tour of where to submit your VST plugin — free news sites, editorial magazines, review YouTubers, marketplaces, and paid newswire — with cost, effort, and best-fit for each.
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